Some moons ago, I was going through my Facebook newsfeed and I saw somebody posted this:
“The way ideas buzz in my brain, if I see seed capital of N20million to push just 3 of them, Mark will have me me to contend with in not more than 5 years. If you have ideas with zero cash, it takes you almost eternity to make the idea work. That is if you have the patience to wait to see it work.”
Below is the screenshot I took that day:
That’s the unedited post I copied from this person’s update. With the name “Mark” in the post above, this person is referring to Mark Zuckerberg, the co-founder of Facebook.
The question that came to my mind was this:
Did Mark Zuckerberg has 20million Naira or US Dollar equivalent seed capital when he started Facebook?
My answer immediately was a big “No”.
In fact, his stories have it that; he had nothing. According to available public information, he started with zero but the company was said to worth about 331 Billion US Dollar as at early December 2016, and at the same time, Mark Zuckerberg himself had a net worth of 44.6 Billion US Dollar according to Forbes which put him as the 6th richest person on the planet earth.
And another question is…
Do You Need To Have Money to Make Money?
The answer is “No”. But before I give you the reason and what you need to have instead of money. Let’s talk the present ideology. Everyone sees the present economy as the main barrier stopping them from making money.
In the month of March of 2016, I was told about a friend working with a big oil company in the UK but had to relocate to Nigeria.
Why?
The big oil company downsized. He lost his job and the company failed to renew his stay visa. No alternative than to come home.
With the current downturn in the nation economy due to the effects of crude oil prices that has nosedived in the international market, nobody seems to be saved from the shock.
The fact is the downturn in oil price is not only affecting Nigerians in Nigeria alone but it’s hitting lots of people that depend on oil all over the world “back to back”
Companies have been downsizing and people have been losing jobs due to these effects since 2015 and there’s no any sign that it will get better any time soon. The sad news is, this trend might continue for some years even beyond 2017.
I learned from history that bad economies like this can take up to 3.5 to 8 years before it pulls itself off. And by counting, we are just in the first year and some months as the real crude oil saga started towards the middle of 2015.
So there might be tougher times ahead.
More and more people might be laid off from their jobs especially in the oil and gas, banking, manufacturing and many other sectors. And because of this, lesser and lesser job opportunities might be available for those looking for jobs.
But you don’t have to be scared. The most important thing is you have these pieces of information so you know what to do. Because there’s always a way out.
The way out of unemployment is to know how to make opportunities flow in your direction even if you don’t go the full entrepreneurial route. But recently, whenever I tell people to think of creating opportunities and be self-dependent. The greatest complaint I have always heard is the music of “there’s no capital or money” and then followed by the issues of the Buhari tough economy.
Fact be told, your problem is not the capital or money. There’re lots of money out there even with the tough economy. The best time for you or anybody to start a business or create better opportunities is when there’s tough economy like this. You just have to put on your eagle eye cap to see real opportunities and take advantage of them.
Even if Nigeria is Totally Broke, this is the Best Time Ever to Make it Big in Nigeria or Anywhere
Trust me on that, and let’s get back to this question:
Do you need to have money to make money?
It’s true you might need money to make money but you don’t need to have it as you might think. You don’t need cash in your pocket or bank account to make money. What you need is “one idea”.
If you need to have money to make money as people always say. Somebody like Mark Zuckerberg wouldn’t have built Facebook to a Global Brand. We won’t have companies like Google, Apple, Microsoft and we won’t have people like Bill Gates, Larry Page , Serger Brin, Mark Zuckerberg, Aliko Dangote and many others on the Billionaires’ list. Because these people had no money when they got started.
Stories even have it that Aliko Dangote had to return the loan he got from his grandfather to start his business earlier than expected because he discovered he didn’t need it.
And when you talk of the “tough economy”. True stories also have it that most successful companies of all time started during the tough economies. Companies like Microsoft, FedEx and others started during economic depressions in the US with no money.
Even if you’re totally broke or your country is broke, money is not the problem. Your problem is the ability to create that the “one idea” that will make money flow in your direction. If you have “a thousand” or “a million and one” business ideas and they can’t create cash, you have no business idea and they are worthless.
Because…
In Business, Cash Is King
If your idea “cannot” or “have no potential to” create cash flow, it’s not a business idea. You’re yet to face reality. You’re just smoking weeds or daydreaming like this man that broke the internet thanking God for his weeds.
But if you can bring up a true record of cash flow, people will support you. Investors will flock your way just because of your potentials to create cash flow.
I read the story of Mark Essien who started hotels.ng, a booking website for hotels in Nigeria. While Nigerians are always trying every means to search for greener pastures abroad; in the moon of October 2012, Mark Essien moved down to Nigeria from Germany to work on this “one idea” with no real capital for a business.
Few months after some executions; without any request, “beg, begi things” or any persuasive business proposals like most aspiring entrepreneurs do, an investor came after him and invested in his “one idea”. And according to Mark Essien, by the end of 2013; hotels.ng hit 40,000 US Dollar in monthly revenue and the rest has been history. Today, the company is one of the top successful start-ups in Nigeria.
Does it take Mark Essien eternity to make the “one idea” work with no money?
The God of Cash Itself is the “One Idea”
Every real investor or true entrepreneur knows this and they will always look for this “one idea” wherever they want to put their money or energy. When Facebook was starting out, Yahoo saw this “one idea” and offered to buy it for a billion US Dollar but Mark Zuckerberg rejected it because he believed in his one idea and was passionate about executing it.
You may ask…
What is “One Idea”?
As I said, the “one idea” is the god of cash or money. If you think you need money to start a business, grow your business or anything, find the “one idea” in your business, idea or anything and money will flow your way. Every self-made millionaire or billionaire you see around and all the rag to riches stories, whether they are on billionaires’ list or not. No matter how small or big their success. This “one idea” is what made them.
And if you have followed me well in this post, you should have figured it out but if you’re yet to for any reason. I’m telling you here that “the One Idea” you need is the “ability to sell” or the “ability to create a working sales systems”.
Sales is what brings is money or creates cash flow and that’s why it’s the god of cash.
Like I always say:
“If you can sell or create the opportunity to sell, you can solve almost any problem”
You can get away with “no ability to sell” in a relaxed economy when things come easily to almost anybody. But not in a tough economy, you’ve got to possess the ability to sell to make it and thrive. Those without the ability to sell may do okay in a relax economy but not in tough ones. While those “with the ability to sell” thrive in a relaxed economy, they even do better in a tensed economy because they know how to make the right shifts and moves to top up their games.
And don’t tell me you can’t sell, everybody is a salesperson. You do it every day whether you realize it or not. Just because you’re yet to ingrain it into your way of life as a means to make it and thrive is the only reason you don’t see yourself as a salesperson.
It takes great sales skills for a man and a woman to fall in love, keep each other and maintain a great family. An employee is selling his or her boss every single day to keep his or her job.
Every Really Profitable and Successful Business is an Embodiment of Working Sales Systems
The greatest of all ability to sell is the ability to create a working sales system. Look around your neighborhood, you will see that every truly rich and successful business person has created a sales system that he or she is working on.
For the obvious, that’s what Aliko Dangote has done to become the richest man in Africa. You see his products like salts, sugar, salts, cement, and others everywhere. He doesn’t just create these products, he created a working sales system that gets them into the hands of almost every Nigerian and some other Africans.
From the story of hotels.ng, what Mark Essien did to attracted Jason Njoku as the first person to invest 250,000 US Dollar into his idea was creating a working sales system for Nigerian hotels on the WEB.
If You Want to Make it Big, You’ve Got to Have Your Working Sales Systems
The one idea you need to work on in order to make it big and get all the money you want is to “create working sales systems.” A working sales system is what you need to build a better career, get a better job, build or grow a successful business. A working sales system is what will bring the money that will make you create more and more working sales systems in order to expand and ultimately build your empire.
As I always say, you might not end up being the owner of the biggest brand of your time or richest person in the world because not everybody will be one but you can always create great working sales systems that build you great career(s) or business(es) and make you live your dream life on your own term.
The WEB is a Great Tool for Creating Working Sales Systems
The Internet is one of the greatest inventions by man. It has broken the monopoly power of corporations and establishments. With simple tools like a laptop, tablet, Ipad or a smartphone connected to the internet, anybody can create and run a working sales system on the WEB to build a huge empire in his own way.
How to Find Your “One Idea”
To create a great working sales system, there’s just one thing I will advise you to do now:
Invest Yourself
The first form of investment you need is education. I don’t mean you should go back to the four corners of the classroom known as the formal school. Nobody teaches about working sales system in that school. But here’s what I mean; go to the school of self-education through learning and doing.
It’s a very simple concept. You might think people you see as “have made it” don’t go to this school of self-education. But believe me, that’s what they do constantly and religiously. So, why would you not be doing it?
In 2015 alone, Mark Zuckerberg read at least one book every month which he made available on Facebook for those that want to join him in reading the same. This year, 2016, he has another challenge which I think is about creating a robot for special duties. Most years, Bill Gates publish lists of his top best books of the year.
If you know that creating a great working sales system is important to you. Start investing your time into learning about selling, creating working sales systems, learn about the technologies of setting it up and building businesses through the WEB. Because everything in the world is now occupying its own space on the WEB.
And don’t just invest in learning alone. Invest in having better people around you. People who will inspire you to do great things. Pay people to mentor you or coach you; people that you can ask questions and that will give you great answers. People that you can give feedback about what you’re doing and that will take you accountable.
Jim Rohn said this:
“You are the average of the 5 people you spend the most time with.”
And I can’t remember where I came across this or how it got into my brain, there are lots of wisdom in it:
“If you’re the smartest person in the room. You’re in a wrong room”
The idea is you’ve got to get great people around you. Have an inner circle of great people.
Also, you don’t just invest in learning and having great people around you. You’ve got to invest in great execution.
For instance, in the next 3-weeks, you can invest in attending training, studying the training materials and executing what you’re learning as you learn. These simple acts could mean a big difference between you complaining or blaming Buhari government and earning at least extra N3m in the next few months. That is how to create your personal economy that’s not affected negatively by the bad general economy.
Would You Like to Learn about Selling So You Can Create Your “One Idea” and Take Control Of Your Personal Economy?
I can help you out…
Over the years I have been personally selling varieties of products and services on the WEB both locally and internationally. I have documented how I have been doing it, what I have learned in the process and how anybody can replicate these processes to create unique selling system for any product or service on the WEB.
I have put everything together in training guides. I’m not telling you to get the training guides now. Although, you should get them. But here I’m offering you something bigger and better. I want to work with you one-on-one to help you create your unique working WEB sales systems.
If you want to learn the tactics, principles, strategies, and systems for selling anything on the WEB or for creating a powerful digital marketing system that can make you thrive in any economy.
Then, Click Here to Join my Special VIP list where I’m going to invite you to work with me One-on-one to create your own Unique WEB Sales System. This Offer will be available for very-very few numbers of people. So make sure to join this Special VIP list for an opportunity to be invited for this special one-on-one opportunity to work with me. But before then watch out for part 2 of this post in few days…
And remember…
Take control, it’s the only thing that pays.
Olusola
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PPS: Don’t forget; if you would like the opportunity to work-on-one with me, Click here to join the VIP invitation list.
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