A few years ago, while I was I working for an experienced millionaire entrepreneur. I once asked him why he wasn’t investing into trading of shares in the stock market.
He replied it is always a good idea to put money in some companies in the stock market but he didn’t need it then. Maybe sometimes in future, he might. He then continued that he didn’t need it then because there were better ways to make his money work and even multiply itself while sleeping. Which in fact, he was actually doing then in his businesses.
It’s been long I heard from him, so I don’t know whether he’s now trading in the stock market.
Warren Buffet said this: “If you don’t find a way to make money while you sleep, you will work till you die.”
The Ways You Can Make Money While You Sleep
Ordinarily, there are lots of ways you can make money while you sleep but I’m going to talk on the three major ones that come to mind now:
- You can buy shares or invest in the stock market.
- You can buy a stake in a thriving private business or start up without being physically involved.
- And buying into real estates
But you need money to do all the “buy”. You might also need privilege to some insider information about where you put your money or else you end up losing.
I have to confess. Trading in the stock market is not always attractive to me. I always feel like I’m about to gamble. Maybe, it’s because I don’t really have interest for now or like my millionaire boss, maybe it’s because I still have better ways to utilize my money than putting it in the stock market.
But here’s a fact I know, most people don’t really make money in the stock market except two people:
- People that hold shares for a very long time spanning into years or even forever. Think of people like Warren Buffet. And secondly…
- People who cheat due to access to some insider information which I think is dubious.
The reality is nobody makes real money just by day trading in the stock market. It doesn’t work in the long run. It’s like gambling. For instance, if the shares or even the market crashes all of a sudden like what happens in an unprecedented bad economic situation, recession or maybe due to a bad management in the company or whatever. You might end up losing your money with your eyes open instead of making more while you sleep.
Whatever the case; the point is to be successful in the stock market, you have to have some knowledge of playing the game. Which are even simple if you want to play the long-term game:
- You have to know which company can stand the test of time which you can trust and put your money ( Warren Buffet says: “If you aren’t thinking about owning a stock for 10 years, don’t even think about owning it for 10 minutes.”)
- And the other thing is, even if you plan to hold it up to 10 years or more, you need to know when to stop holding and sell in order not to lose money.
Those are the only control you have in the stock market. You can’t control the management to make better business decisions except you have a lion share that puts you on the management board.
And the third prominent way you can make money while you sleep is by buying real estates or estate properties. I don’t know of any other country but here in Nigeria, real estate is a perfect place to put your money. It will appreciate in value over years and possibly multiplies your money in folds.
But as you can see, it also requires some money. Again, if you don’t have the money, you might not be able to do the “buy and keep” to appreciate.
But instead of getting confused because of the money to buy into the stock market or the real estates which are long term games. What if you do what I have been showing you in the past two posts?
What if you learn the principles of selling, implement them and create your own rules?
This way you can start making substantial money while you sleep and in turn, you can start investing in other methods like the real estates, the stock market, and even other private business. This is the fast lane you can start with. And I will show you how. It’s all about creating your own “sales system”. And it can be very simple to do. Just that it might require you to first put in some work in few hours daily before you start sleeping to make money.
With the present-day digital technology, everything about successfully creating your own “One Idea” or “Sales System” and powering it with the internet or WEB technology is now possible for almost anybody. But before I give you the ideas to doing it, let me give you this first…
The Answer to the One Common Question about Making Money Online
Ever since I started out as a digital Marketing and Sales Consultant, the most popular question I’ve always been asked is:
“How do I make money online?”
People will send me emails, text messages, private messages on social media and even call me saying things like:
“Please show me how I can also start making money with this internet thing”
“Olusola, if there’s any opportunity you know I can join to make money online, please let me know.”
And lots more requests like that.
These requests always baffle me a lot because I know where these people are coming from. With these kinds of questions, all they want from me is to show them a couple of things they can do so that money will start coming out of the internet. What they are telling me is to show them a gambling method that will never fail. They never think of providing value which is what always bring in the money.
With this type of thinking, the sense of starting a real business is completely out of what they want. And that’s the major reason I’m always baffled. Because once you take out the sense of providing values in starting a real business, leverage is totally out of your way.
And without leverage, you can’t create a real business let alone make money while you sleep.
Leverage is What Makes You Money While You Sleep
Starting a Real Business is all about finding and creating leverages that make you money while you’re totally away.
In part one of these series of posts, I talked about “the one idea” which is all about “creating sales systems” and in part 2, I talked about the trends that are dominating in most industries and creating the highest profit margin ever in business. These trends are all about leveraging the digital interface.
“Creating sales systems” means you’re creating leverages. And also, when you’re studying trends to see how you can benefit from them, what you’re doing is you’re simply looking for “leverages” you can take advantage of.
If you find the right leverage and create the right sales system around it, you have something you can control. And if it all work out great, you’ve got an advantage to control it to even have better leverages. With a better leverage, you have the EDGE to succeed. This is how leverages give you the unfair advantage to succeed and live on your own terms.
Ideas You Can Use to Create Leverages for Your “One Idea” or “Sales System”
There are lots of ways to do this in this digitally driven age but here are some of the top steps and ways you can do it:
1. Find where people spend time and money.
Whether the economy is good or bad, people will always spend time and/or money on some things. Wherever people spend time, it’s very likely they will automatically spend money there.
The first idea you need in order to create a working sales system is to understand one area or one thing on which people are spending money, time or both and then create a working sales system around it.
If you do just that, you have done the two things which building a real business is all about i.e.
a. You’ve found leverage
b. You’ve created leverage
And if you do it right, you will end up with better leverages as your business or a new form of delivery. This is what will give you the edge. The fact is there’s no new thing under planet earth, everything is just a modification of the old ones.
“You’re not going to create a new product in the world, you’re just going to create a new form of delivery”
Your new form of delivery is your sales system. And there are hundreds of ways to create a sales system around anything.
2. Tap into the established digital interface to Create Your Sales System
Digital interface gives you the leverage to remove the middlemen so you can directly sell your products, services, and ideas. Instead of waiting for a company to hire you full time, you can go to a digital interface like freelance sites to position yourself and sell your skills part-time to raise money.
Instead of looking for publishers to help you publish a book; with amazon Createspace, Kindle publishing and other technologies like that, you can write, self-publish and sell your books to people all over the world without the need to beg a traditional publisher to consider your book.
You can source and list physical products for sale on established digital interface to customers all over the world. For instance, you can sell physical products to customers across the globe through amazon. With established digital interfaces like Jumia, Dealdey, Konga, and others here in Nigeria; you can sell your physical products to people all over Nigeria without having a physical shop.
These are huge leverages that never existed before the internet.
3. Tap into the established digital interface to become a middle man
This is similar to the above. But here, you don’t own the product. You source for it at a margin that leaves enough profits for you and sell through established digital interfaces. You’re taking advantage of these established digital interfaces like in the above to list and sell other people’s products you’ve sourced at profits for sale. That is, you source at a low price and sell at a high price that leaves profits for you.
For instance, you can source for local products or service in your area or even source them overseas and create online shops on a digital interface like Jumia, Konga or any other as a seller. This way you start listing these products or services for sale as your own. And as you make sales, you can always go to your sources to get the products and ship to your customers.
And BAM! You have a “sales system” that is making you profits.
4. Create Your Own Digital Interface
In part one of these series of posts, I cited the example of Mark Essien who started hotels.ng which is a hotel booking site(a digital interface). Mark Essien didn’t own a single hotel. All he did was created an eCommerce website as a digital interface to sell hotel bookings as an affiliate or middleman.
The majority of all WEB interfaces are for selling. It can either be for selling a product, service or an idea. Think of all digital interfaces like Uber, Facebook, Google, Twitter, Instagram, Amazon and lots of others. If you look deep into them. You will know that the end goal is to sell. Either to help people sell or sell directly. They’re all created as a “sales system”.
You may not need to create an interface as big as Google but you can create an interface to sell your own product, to act as an affiliate or a middle-man to a product like Mark Essien did with hotels.ng or like Supermart.ng or Gloo.ng which renders supermarket services or like Irokotv which sells access to Nollywood films. There are now lots of similar digital interface like these now in Nigeria growing and making it big. That is the trend and it’s where the world is shifting like I showed you in the previous post. The market is so fertile and big enough for anybody who cares to tap into and go home with big profits.
Depending on your “one idea” or “sales system”, your interface could be as little as a blog, direct selling website pages, eCommerce websites and lots of others like that.
You don’t need to start out with a big interface with all the needed features for a full fledged interface of your end goal business when you’re starting out. Just create the minimum viable part (MVP) that will get some things done and get it out to the world. Getting it out matters than planning for months or years.
5. Sell Digital Products Via Digital Interface
As discussed in part II, digital products are very profitable and they give the options to sell as much as you can once you create them once. Examples of digital products are ebooks, e-courses/e-training, software products and e-services render by software interfaces.
You can create a digital product yourself or get the license to sell the one created by a third party individual or a company. The digital interface you use can also be your own or an established third party interface. The most important thing is to understand how to go about it. Which you can easily learn fast to start your business.
6. Build a Community
A Community is not just about having a big forum member, a large email database, a huge blog reader or a large social media following. It’s about having relationships and trusts. Whatever sales system you choose to create. The easiest way to turn it into a thriving business is to focus on building an ever-growing group of people who trust you or your brand whether through social media, emails, blogs or other channels.
We’ve been talking about how to make money while you sleep. You’re not going to sleep and make money while looking for customers door to door or around the streets. The way to do it is to have an inflow of presold people coming to your website or digital interface while you sleep. And building a community is the way out.
7. Hustle
You’re not going to do it by magic. No angel is going to come down from heaven and help you create your “one idea” or “sales system” to build your dream. You’re going to work hard. Hustling is the name of the game. If you’re going to make money while sleep, you’ve got to first hustle to set it up.
Hustle is not just about working hard. It’s more about working smart. That’s why you’ve got to keep investing in yourself to become better you every day so you can always implement in a smarter way.
You don’t need all the time in the world to do this. If you can constantly invest 2hours of your time every day. You can build anything you want to live the life you want.
The world is now an open world. Everybody has the time and everybody can access resources. The only thing is if you will tap into it.
Conclusion
The way to make sustainable income while you sleep is to have a system that gives you control and works to deliver values which bring in money in return while you sleep. Because without this kind of control, leverage is out of your way. And without leverage, you have no freedom.
Fortunately for you, digital technology has given you or anybody the power to create this kind of systems without huge capital or too much overhead cost like in the traditional ways.
To take advantage of this kind of system, all you need is to understand the art of selling on the WEB so you can go ahead to create your own Sales Systems that works for you 24/7 and 365 days. This is how to make money while you sleep.
And if you want me to help you, teach you, coach you and hold you by the hand to create your own unique “Sales Systems” on the WEB, make sure to Click Here and Join my VIP list where I can invite you to help you out.
And watch out for part IV, the last part of these series, where I will show the ways to achieve anything you want.
Till then…
Take Control, it’s the only thing that pays
Olusola
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